Boring ads don't book jobs.
Real footage. Real customers. Real calls. Salty Marketing builds video ads, landing pages and instant follow-up for contractors and service-based business owners.
On your free strategy call:
- A straight look at the ads you're running now
- Where leads are slipping through the cracks
- What we'd film, build and launch for you
- Whether we're a fit. If not, we'll say so
45 minutes with Seth on Google Meet. Free.
- Home services
- Roofing
- HVAC
- Med spas
- Laser
- Salons
- Gyms
- Trainers
- Auto shops
- Detailing
- Pest control
- Lawn care
- Real estate
- Cleaning
- Pet services
Your ads look like ads. Your page doesn't convert. Nobody follows up.
Most local businesses are running stock-photo ads that people scroll right past.
The few clicks they get land on a slow, busy page with no clear next step.
And when someone does reach out, they wait hours for an answer and book someone else.
What we do
Facebook & Instagram Ads
Scroll-stopping ads built from real footage of your business, aimed at the people who can actually book you.
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On-Site Video & Reels
Seth comes to you and films on a Sony A7 IV. Real people, real work, cut into ads and reels that feel native to the feed.
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Landing Pages & Websites
Fast pages with one offer and one next step, so the clicks you pay for turn into booked appointments.
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CRM & Automated Follow-Up
Every lead lands in one CRM and gets an instant text and email, so nobody goes cold while you're busy working.
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Google Business Profile
A complete, active Google profile so people searching near you find you, trust you and reach out.
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Organic Content
Reels and posts cut from your shoots so your pages look alive and people who check you out see a real business.
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Our work
See all workHow it works
01
Strategy call
45 minutes with Seth. We look at what you're running now, what's working and what to fix first.
02
On-site shoot
Seth comes to your business and films the real people and the real work.
03
Build
Ads, landing page, CRM and automated follow-up, all built and tested before anything goes live.
04
Launch and optimize
Ads go live. We watch the numbers, refresh creative and keep tightening what works.
Why Salty Marketing
- Local to OKC.
- I film it myself.
- One point of contact.
- No long contracts.
Who we work with
Contractors and service-based business owners. Based in Oklahoma City, working with businesses anywhere.
Home Services
Roofing, HVAC, plumbing, remodeling, concrete, landscaping and Christmas lights.
See how it works →
Health & Beauty
Med spas, laser clinics, salons, dental and chiropractic offices.
See how it works →
Fitness & Wellness
Gyms, studios, personal trainers and wellness coaches.
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Auto
Auto repair shops, detailers, window tint and wrap shops.
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Real Estate
Agents and small teams who want to be the face people know.
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Local Services
Pest control, cleaning, pet services and other appointment-based businesses.
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A note from Seth
I started Salty Marketing because I kept watching good local businesses get sold stock ads and excuses. They deserved real video of their real work, and a real system that turns attention into booked appointments.
I'm based in Oklahoma City and I serve in the Army National Guard. I show up, I do what I said I'd do, and I pick up the phone.
If you want to see what this would look like for your business, grab a time below.
Seth Shouse
Founder, Salty Marketing
From the blog
See all postsFacebook & Instagram Ads
How much should a local business spend on Facebook ads?
How to set a Facebook ad budget for a local service business. What a customer is worth, a realistic daily range, and why tiny budgets often cost more.
4 min readCRM & Follow-Up
Speed to lead: why the first business to reply usually gets the job
Why how fast you answer a new lead decides who gets the job, what research says about the first five minutes and how to reply fast while you're working.
3 min readLocal SEO
Google Business Profile checklist for Oklahoma City service businesses
A practical Google Business Profile checklist for Oklahoma City service businesses: categories, service areas, photos, reviews and mistakes to avoid.
4 min readQuestions
What happens on the strategy call?
It's 45 minutes on Google Meet with Seth. We look at your business, what you're running now and where leads are getting lost, then talk through what we'd do. No pressure. If it's not a fit, we'll say so.
Do you work outside Oklahoma City?
Yes. We're based in OKC and work with contractors and service-based business owners anywhere. Shoots outside the metro get planned on the call.
How fast can ads go live?
Usually within a few weeks of the call. The shoot, landing page and follow-up get built and tested first so the leads have somewhere good to go.
Do I need to be on camera?
No. Owners on camera often do well, but your team, your space and your work can carry the video too. If you do want to talk to camera, Seth keeps it relaxed with no scripts to memorize.
Who pays for ad spend?
You do, directly to Meta on your own card. It's separate from our fee, and you can see every charge.
How long is the commitment?
The first 3 months, then month to month. We'll walk through options on the call.
What happens to my leads?
They land in a CRM and get an instant text and email. You get notified on your phone, and follow-up keeps checking in if they go quiet.
Do you build websites?
Yes. We build landing pages for ads and full websites for businesses that need one.
Let's make your ads worth watching.
Pick a time for your free strategy call with Seth.